I have finalized all of my work for The Bubble Bar!! It was my first interaction with branding and I thoroughly enjoyed it. The process was very fun and definitely a learning curve though, I found that I was able to delve into the brand when I was able to think about the concept and how I could implement that into imagery, type, and color.
When creating my packaging I wanted to make sure I was able to use my concept on the cups used for boba since this was a boba shop. My process and thought behind it was to use my icon of the boba ball or “bubble” as a pattern on the clear cup mimicking the boba ball look. Being able to also incorporate the name of the shop with the pattern to create a sense of identity. I wanted to make sure that the text on the clear cup was white so that way no matter what color the beverage was, you could still see the text and it was legible. Making the green a distinct and identifying color, I made it the center of attention in this brand. So, on each piece throughout the packaging, you’ll notice the green is much more dominant but still incorporating the pink and yellow with the logo. When I use the all green background, I lean towards using the all white logo so it pops out to a customer.
With The Bubble Bar’s apparel, I wanted to extend the same technique as the packaging in order to create a cohesive brand inside and outside the shop. Bringing in that same bubble pattern as the cold cups onto the bandanas. The collar and hem on the sleeves are green/white to mimick the circular character of the logo and draw playfulness into the apparel. A similar idea is used with the aprons in using the green or white as the tie and neck strap bringing that cohesive brand identity.
The promotional aspects of this brand were brought in through the dominant green and subtle bubble effects. Both through the post cards and Instagram posts I created a very subtle and faint bubble pattern as a background while an advertisement and promotion is being brought to the attention. Using boba/bubble icons for the boba card as a clever way of branding. Working in all colors of the brand to draw attention to certain areas and make the message to customers productive. On the postcards I made sure to incorporate a customized branded map next to the location and hours of the shop.
Overall, I was very pleased with the way this project came out and I was very satisfied with the outcome! I can’t wait to share more projects like these and my process 🙂