EVERYBODY SWIMWEAR COMPANY: BRAND IDENTITY
Everybody Swimwear is a gender-inclusive swimwear brand dedicated to empowering individuals to feel comfortable and confident in their bodies. Focused on inclusivity, the company provides options that cater particularly to LGBTQ+ individuals and those who prefer androgynous styles.
For this project, I developed a cohesive brand identity that communicates the company’s core values of inclusivity, comfort, and empowerment. The visual elements include fluid, organic shapes in the logo and patterns, symbolizing diversity, body positivity, and freedom, which are featured across packaging, tags, and promotional materials. A mix of soft earth tones and bold accents in the color palette creates a welcoming and modern aesthetic, appealing to a broad audience. Playful yet clear messaging, such as “Swim Beyond the Binary!”, reinforces the brand’s mission to break stereotypes and celebrate individuality.
The digital presence was designed with the same inclusive ethos, ensuring a seamless, engaging experience for customers through both the website and social media platforms.
Additionally, the sustainable, beautifully branded packaging enhances the customer experience while aligning with the brand’s values.