As part of our Senior Portfolio course, the annual senior showcase is a requirement for graduation in design studies. Integrated into the curriculum, each student is tasked with creating a brand identity centered around the exhibition theme and collectively selects the identity to represent the event.
The identity I crafted for “RGB: Realizing Graphic Brilliance” was chosen to embody the theme of the exhibition. Drawing inspiration from the RGB web colors and the notion of realizing graphic brilliance, my design revolves around typographic elements intertwined with illustrations of the third eye, symbolizing the awakening or realization of creative potential.
My identity encompasses a range of collateral, including posters, buttons, cookies, stickers, and interactive features integrated into the exhibition space. Each aspect of the identity is meticulously designed to enhance the viewer’s experience and engagement.
Moreover, I structured the exhibition around the three letters of RGB, with each letter representing a thematic section: R for Responsive Web Design, G for Games and Activities, and B for Books and Publications. This cohesive approach ensures that the exhibition is not only visually compelling but also conceptually rich and immersive for attendees.