Course: Advanced Typography
I crafted a fresh perspective for the Letterform Archive’s branding, emphasizing its educational and community-focused mission through a carefully devised color system and thoughtfully designed wordmark and logo. Green, orange, and purple were chosen to symbolize different facets of the organization’s identity, with depth and dimensionality imbued into the visual elements to reflect the richness of design history and creativity. The resulting brand deliverables present a cohesive narrative that resonates with the Archive’s multifaceted nature and commitment to inspiring and educating.